Terms of Service
Agreement
By creating an account and using Aperture you agree to these terms. If you do not agree, do not use the service.
These terms form a contract between you and Ashley Davenport, trading as Aperture ("we", "us", "Aperture"), a sole trader based in England and Wales.
At incorporation this operating entity will become Ashley Davenport Limited. That company is not yet registered, so it is not named here until incorporation is in place.
Aperture is in beta. We are still building and refining it, so features may change and you may occasionally meet rough edges. We will be straight with you about what is and is not finished.
The service
Aperture is a business intelligence platform for wedding photographers. You can import bookings and bank statements, have transactions read and categorised (with an AI step), see money, revenue and cost views, produce tax-year summaries and a tax-pack export, track couples and anniversaries, and raise and send invoices. The tax figures are estimates to support your record-keeping. They are not tax advice and not a tax bill.
We offer the following subscription tiers:
- Focus: entry level, limited features
- Depth: professional features
- Clarity: full platform access
Features available at each tier are shown at the point of purchase and may be updated. We will give 30 days notice of any reduction in features at your current tier.
Your account
You must be 18 or over to create an account. You are responsible for keeping your login credentials secure. You must notify us immediately if you suspect unauthorised access to your account.
One account per person. Sharing accounts between multiple photographers is not permitted.
Acceptable use
You agree not to:
- Use Aperture for any unlawful purpose
- Attempt to access another user's data
- Reverse engineer or copy the application
- Use the service to store data you do not have the right to hold
- Misrepresent your identity or business
We reserve the right to suspend or terminate accounts that breach these terms without notice.
Subscriptions and payment
Subscriptions are billed monthly or annually in advance. All prices are in GBP and include VAT where applicable.
You may cancel your subscription at any time. Cancellation takes effect at the end of the current billing period. We do not offer pro-rata refunds for partial periods.
If payment fails we will retry three times over seven days. If payment continues to fail your account will be suspended. Your data is retained for 30 days to allow reactivation.
We reserve the right to change subscription prices with 30 days notice. If you do not wish to continue at the new price you may cancel before the change takes effect.
Your data
Your data belongs to you. We do not claim any ownership over the business data you store in Aperture. You can export your data at any time via Settings → Data → Export.
If you cancel your account and do not export your data, it will be deleted after 30 days. We cannot recover deleted data.
Market benchmarks
By using Aperture you agree that your anonymised business metrics are used to build aggregated market benchmarks, as described in the Privacy Policy. Your clients' personal details are never included, and benchmarks are only ever shown at a non-identifiable aggregate level. This is part of the Terms of using Aperture.
Intellectual property
Aperture, its design, code, and brand are the intellectual property of Ashley Davenport, trading as Aperture. You may not copy, reproduce, or redistribute any part of the application without written permission.
The "Aperture" name and "Where everything comes into focus" tagline are trademarks of Ashley Davenport, trading as Aperture.
Availability and uptime
We aim for high availability but do not guarantee uninterrupted service. We may perform maintenance that causes temporary downtime, and will give advance notice where possible.
We are not liable for losses caused by service interruptions.
Limitation of liability
Aperture is a business intelligence tool. The information and analysis it provides is for guidance only and does not constitute financial, legal, or tax advice. You should consult qualified professionals for advice specific to your circumstances.
To the maximum extent permitted by law, our liability to you is limited to the amount you have paid us in the 12 months preceding any claim.
We are not liable for indirect losses, loss of profit, loss of data (beyond our obligations under the Privacy Policy), or consequential damages.
Governing law
These terms are governed by the law of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.
Changes to these terms
We will notify you by email 30 days before any material changes to these terms take effect. Continued use of the service after that date constitutes acceptance of the new terms.