Privacy Policy

Who we are

Aperture is a business intelligence tool for wedding photographers, operated by Ashley Davenport, trading as Aperture, a sole trader based in England and Wales, United Kingdom.

At incorporation this operating entity will become Ashley Davenport Limited. That company is not yet registered, so it is not named as the operator until incorporation is in place.

If you have any questions about this policy, or want to exercise your data rights, you can contact us at:

• Email: hello@aperturebi.com
• Phone: 07472 258177
• Address: 31 Paddock Close, Castle Donington, Derby, DE74 2JW

What Aperture does

So you know what your data is used for, here is what the product actually does. You can import your bookings and your bank statements. Aperture reads and categorises your transactions (with help from an AI step) and turns them into clear money, revenue and cost views, tax-year summaries and a tax-pack export. It also tracks your couples and their anniversaries and helps you raise and send invoices. The tax figures are estimates to help your record-keeping. They are not tax advice and never a tax bill.

What data we collect and why

Data you provide directly

Account information. When you create an account we collect your name and email address. This is used to identify your account and send you product communications you have consented to.

Business data. Aperture stores the business data you enter, including booking records, client names, venue names, financial figures, bank statement data, and invoice information. This data belongs entirely to you. We process it only to provide the service.

Payment information. Subscription payments are processed by Stripe. We do not store your card details. Stripe's privacy policy applies to payment processing.

Support communications. If you contact us for support we retain that correspondence to help resolve your issue.

Data collected automatically

Usage data. We collect anonymised data about how the app is used, such as which sections are visited and general feature usage patterns. This does not identify you personally and is used only to improve the product.

Error logs. When errors occur we log technical information to help fix bugs. This does not include your business data.

Market benchmarks

By using Aperture you agree that your anonymised business metrics are used to build aggregated market benchmarks, so you and other photographers can see how pricing, bookings, conversion and seasonality compare across the market. This is part of how Aperture works and part of the Terms you accept by using it.

• Included: anonymised business metrics only, for example prices, booking dates and lead times, venue regions, conversion rates and seasonality.
• Never included: your clients' personal details (couples' names, emails, addresses or any client PII). These are never part of the benchmark dataset.
• Aggregation: benchmarks are only ever shown at an aggregated level where no single business can be identified.
• Purpose: to build market benchmarks and improve the product, including commercially.

Your clients' personal data is never used for this. If you do not want your business data used in this way, the option is not to use Aperture.

Google integrations (optional)

If you choose to connect Google Analytics and Google Search Console (in Settings, Integrations), Aperture reads, on a read-only basis, your own website analytics and search-performance data so it can show you who is finding you, what they search, and which pages work. This is YOUR data from YOUR Google account. It is never shared, never sold, and used only to show you these insights inside Aperture. You can disconnect at any time in Settings, which stops all further access. Connecting is entirely optional and the rest of Aperture works without it.

Your clients' data, your responsibility

Aperture stores names and wedding details that relate to your clients. You are the data controller for that information. We are the data processor. This means:

• You are responsible for having a lawful basis to store your clients' information
• You are responsible for responding to any requests your clients make about their data
• You should not store more information about your clients than is necessary

Your clients' data is stored securely and is never shared with third parties or used for any purpose other than providing the Aperture service to you.

How we store your data

From launch, all data is stored in Supabase, a secure cloud database hosted on AWS infrastructure within the European Economic Area. Data is encrypted at rest and in transit.

Each user's data is isolated using row-level security, so no other Aperture user can access your data.

During the beta period (prior to full Supabase migration), some data may be stored locally in your browser's localStorage. This data does not leave your device unless you are logged into the cloud version.

How long we keep your data

We retain your data for as long as you have an active account. If you cancel your subscription your data is retained for 30 days to allow for reactivation, then permanently deleted on request. You can request immediate deletion at any time by emailing hello@aperturebi.com.

Who we share your data with

We share data only with the following trusted service providers, each of whom is contractually bound to protect it:

• Supabase: database and authentication hosting
• Vercel: application hosting and deployment
• Stripe: payment processing
• Resend: transactional email delivery
• Anthropic: AI features send query data to Anthropic's API including business data you have entered such as client names, wedding dates, and venue names. This data is used only to generate your response and is not used to train Anthropic's models. See Anthropic's privacy policy at anthropic.com/privacy.

We do not sell your data. We do not share your data with advertisers. We do not use your data to train AI models.

Your rights under UK GDPR

You have the right to:

• Access the data we hold about you, request a copy at any time
• Rectification: ask us to correct inaccurate data
• Erasure: ask us to delete your data ("right to be forgotten")
• Portability: export your data in a machine-readable format (available via Settings → Data → Export)
• Restriction: ask us to limit how we process your data
• Object: object to processing based on legitimate interests
• Withdraw consent: where processing is based on consent, withdraw it at any time

To exercise any of these rights, email hello@aperturebi.com. We will respond within 30 days.

If you are unhappy with how we handle your data you have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk.

Cookies

Aperture uses only essential cookies required for authentication and session management. We do not use advertising cookies or tracking cookies. No consent banner is required for essential cookies under UK GDPR.

Changes to this policy

We will notify you by email of any material changes to this policy before they take effect. The current version is always available within the app under Settings → Legal.